CREATING WITH YOU
Crafting experiential narratives through meaningful storytelling and thoughtful design
Behind the camera
A Filipina & Italian Creative dancing in between Photography, Design & Storytelling
I'm a multidisciplinary and creative soul, and my expertise are rooted in two main fields:
- Photography has always been my instinctive love language, it's how I tell and turn feelings, and moments into visually meaningful stories.
- Design is how I make things happen: from creating strategic service concepts and guidelines, facilitating Design Thinking workshops, and running user searches on the field to building the digital user experience for end users.
After 7+ years of experience working for international consultancies, agencies and banks in the Design field, I'm currently working as a Photographer and Designer for communication and branding projects
Visual Storyteller
I haven't been seen around without my camera. As a way to express myself and speak open-heartedly through my photos, I hope to inspire you through the way I see Life. I draw with light and shadows and tell visual stories about connection and emotions.
I'm one of the founders of Forever & A Day, a collective of creatives focused on Weddings and life-moments documentation. I work as an independent photographer and content creator for agencies, hotels and restaurants creating visual stories that are able to express their brand values at core.
This is where I tell you how I make things happen.
I've been eager to fuel my passion and intention in solving people and business challenges. From stepping back, understanding, and mapping the bigger picture, to take into consideration every aspects that will be impacted. I love connecting the dots and conducting in-depth user research to identify relevant and true human needs. Most of the time, I wear multiple hats and observe problems from different perspectives: from being a Strategic and Service Designer to a Product and UX Designer, experimenting, testing, and iterating concepts and user-centered solutions.
As a photographer, I truly find inspiration by observing every day's Life, capturing light and emotions in all forms and manifestations. Thorughrough the years, photography has been a deep part of who I am, helping me to find my own voice and tell stories. People, places and moments that crossed my path leaving me with a piece of eternity in a shot.
"I have no special talent. I am only passionately curious."
MY SET OF SKILLS
Service Design
User Experience Design
User Interface Design
Design Research
Strategic & Business Design
Social Media Management
Wireframing
Rapid Prototyping
Photography
Storytelling
CERTIFICATIONS & ACTIVITIES
Scrum & Agile Certificate - Scrum.org
App Design - CFP Bauern
Volunteer for SDD Barcelona
LANGUAGES
Italian, Tagalog, English, German (fluent)
EXPERIENCE
Freelance
2023, ongoing
Working as photographer and content creator for agencies and brands, creating visual stories of all kinds everywhere. My portfolio spans from lifestyle, hotels and restaurants, travel and documentary photo coverage.
I'm one of the founders of Forever & A Day, a collective of creatives focused on documenting Life's events and moments (Destination Weddings, Lifestyle Sessions, Family and kids portraits)
Flowe (Mediolanum)
Milan, Italy october 2021 - november 2022
As a Sr. Designer, I worked closely with the Product Owner and supported the whole Experience Team to translate vision into impact as fast as possible. I was leading and supporting the UX Team in core activities during the agile sprints.
Fjord, Accenture Interactive
Milan, Italy 2019-21
Designing complex service systems and digital products with a strong human-centered approach for a variety of industries.
Caffeina
Parma, Italy 2018/19
Crafting digital products in agile and design sprints, leading user tests and in-depth user research for insurance and banking industries
DOING
Milan, Italy 2016/18
Designing service blueprints and CJ, conducting workshops, defining UX Strategy for retail, mobility, food & beverage companies
IXDS
Munich, Germany 2016/17
Conducting user research on the field, defining UX/UI concepts for CX and Employee Experience for IoT and Smart Manufacturing industries
Let's make
it happen.
Thanks for scrolling, I look forward to inquiries or collaboration. If you'd like to know more about me or my works, drop me an email to [email protected]
Crafted with love
2023 © Copywrite Lesley Ann Culla